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COMMENTARY: ABC Reduces Advertising on Fall Show Premiers

Issue: To gain viewers in a chaotic market, ABC will be omitting the first commercial break on some new shows Commentary by: David Vinjamuri The Los Angeles Times reports that ABC is reducing the...

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Commentary: Starbucks Via Instant Coffee – Breaking the Brand

Issue: How Via instant coffee completes the transformation of Starbucks into a convenience brand Commentary by: David Vinjamuri This week, Starbucks announced “Via” – a new instant coffee.  The launch...

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Commentary: Why Tiger is bad for Accenture but still good for Nike

Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has...

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Commentary: Is the Apple iPad the Next Big Thing for Print Advertising?

Issue: Will the Apple iPad help print media reestablish a revenue model? Commentary by: David Vinjamuri Apple has just introduced the iPad – the long awaited tablet computer.  Just as this advertising...

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Commentary: Why Things Will Get Worse for Toyota, Not Better

Issue: Toyota has fallen victim to brand hubris, and is feeling the consequences Commentary by: David Vinjamuri Toyota’s recall of 2.3 million vehicles, and the unprecedented step of halting production...

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ThirdWay Most Effective Ad of the Super Bowl: Google Parisian Love

Brand: Google Execution: TV Spot – Super Bowl Target: Search users Rating: ***** Reviewer: David Vinjamuri Description: This spot, reportedly a last minute buy for Google tells a love story using only...

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Commentary: Getting Media Pricing Right on the iPad

Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle.  They need to get it right for the iPad. Commentary by: David Vinjamuri I used to teach a pricing class at NYU whose...

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Tylenol and the Five Stages of Grief

Issue: How will the Tylenol recalls affect the brand in the long term? Commentary by: David Vinjamuri The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and...

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Old Spice Breaks the Fourth Wall

Brand: Old Spice Execution: TV, Online Viral Video Target: Women, Bloggers Rating: ***** Reviewer: David Vinjamuri Summary: A viral video campaign for Old Spice produced by Wieden & Kennedy.  The...

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An Open Letter To Netflix CEO Reed Hastings

Dear Reed, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many of my creditors feel I lack respect and humility in the way I announced the separation...

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